Conference information posted to members in February featured what appears to be a new, slimline ACT logo. While it is true that little has actually changed, but what has gone is the bottom strip featuring the appendage “The Liberal Party”. This moniker was introduced by ACT party president Catherine Judd in 2003 as part of the “Liberal Project”, the aim of which was to rebrand ACT and tackle the party’s ongoing image problem. However, this was an alteration of the logo only and not a full name change, which would have required the approval of members. In ACT’s first two...
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