Geoffrey Miller

New Zealand geopolitical analyst & Arabic/Russian learner

Tagged: John Ansell

Politics

Ansell’s new ad

I’ve been alerted to the return of John Ansell to ACT’s campaign, with a new ad promoting strategic voting and favouring ACT over National. To be honest I’m a little surprised that Ansell is behind the advertisement, which is classic ACT: far too many words per square centimetre. However, the overall thrust of the advertisement is sound and the slogan “Strengthen the Nats. Party vote ACT” is something the party has long needed. The only question is why ACT did not switch to strategic campaigning months ago, when it found its efforts to convince voters to vote ACT based on...

Politics

A ‘Critic’-al view of ACT – part 2

The main event in Critic this week was an interview with Rodney Hide, on page 39. Despite John Ansell saying this week that with the exception of Hide, ACT’s electorate candidates had “bugger all chance of winning”, Hide still expresses confidence in the ability of Sir Roger Douglas to win the seat of Hunua: Well, the key thing is the party vote but you have to say, the um … [laughs] I’m sure more people know and respect Roger Douglas than have ever heard of [National candidate in Hunua] Paul Hutchison. If Ansell is to be believed (and he has...

Politics

Why did Ansell leave?

A little less of my day job at the moment leaves a little more time for Douglas to Dancing. And there are plenty of things to comment on. Easily the most significant is the departure this week of John Ansell, essentially a marketing expert who was brought in earlier this year with the aim of sprucing up ACT’s appeal and packaging the party’s policies in more voter-friendly ways. As many will recall, Ansell was responsible for the ideas behind much of National’s advertising (and notably the half/half Labour-National comparison billboards) during the 2005 campaign. Let’s begin with Ansell’s words of...

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