Tagged: Phil Rennie

Why did Ansell leave?

A little less of my day job at the moment leaves a little more time for Douglas to Dancing. And there are plenty of things to comment on. Easily the most significant is the departure this week of John Ansell, essentially a marketing expert who was brought in earlier this year with the aim of sprucing up ACT’s appeal and packaging the party’s policies in more voter-friendly ways. As many will recall, Ansell was responsible for the ideas behind much of National’s advertising (and notably the half/half Labour-National comparison billboards) during the 2005 campaign. Let’s begin with Ansell’s words of...

Tim Shadbolt – a stellar ACT candidate?

I’ve talked before how ACT could do with a star candidate to help it build a bigger profile, especially in the 2008 election campaign. It was the personality of Rodney Hide who really saved ACT at the 2005 election from complete annihilation. If another MP had been elected ACT leader in 2004 to replace Richard Prebble, I have doubts that the party would have been returned to Parliament (even though this would not have necessarily prevented Hide from standing in Epsom, first passing him over for leader would not have been a good look, at the very least). In November,...

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